Lead generation for business: leads from ads, done for you

Lead generation is a controlled flow of inquiries from people who left their contact themselves: a phone number, a name in a lead form, or a message in Direct. The flow rests on four elements: channel, offer, landing point and handling the lead. If even one falls through, the whole chain breaks. Cheap leads without proper handling don't turn into money.

The channel captures attention, but the offer makes the lead. For the dental clinic network, we split traffic across three campaigns — emergency care, routine treatment, cosmetic dentistry — each with its own offer for new patients: a free consultation and a discount on the first visit. 10 months, a $10,170 budget, 6,780 leads at $1.5, a 28% conversion to patients, 230% ROI.

We choose the landing point based on the niche and purchase cycle: in beauty, up to 90% of inquiries go through Instagram Direct, in B2B a lead form converts better, in auto it's a quiz. The landing page itself, the quiz and the CRM are built by InSync System. Our zone is traffic, the offer, and making sure the lead reaches the manager while it's still live.

The service covers the whole path from an empty ad account to leads in the pipeline. It's not a one-time "campaign setup" — it's ongoing management: every week we review the ad sets, turn off what's getting more expensive, and shift budget into what's bringing in leads. For the full breakdown of services and pricing, see the marketing services page.

Everything related to the ad account, creatives and leads is on us. Everything related to the website, CRM or bots is a separate track, InSync System, and we simply connect traffic to it.

• Ad account audit and brief: what's already been spent, which events are set up, where it's bleeding
• Strategy and segments: separate campaigns for different needs, as in the dental clinic case study
• Ad creatives — video and static, testing hooks and offers
• Campaign setup in Meta and Google Ads, audiences, GEO, LAL and retargeting
• Pixel and event setup, UTM tags, so leads are visible in analytics
• A weekly report with the numbers: spend, number of leads, CPL, lead quality
• A monthly strategy call: what we're scaling, what we're rebuilding
• Replacing creatives and offers when an ad set burns out — without a pause in the flow of leads

The cost of a lead doesn't depend on "settings" — it depends on the niche, GEO, offer, and how simple the first step is for the client. Below are only actual numbers from our case studies, not market averages. For a detailed breakdown by niche, see our piece on cost per lead by niche.

To estimate your own flow before launch, plug your budget and expected CPL into the leads from ads calculator. It gives you a framework for the conversation: how many leads you can realistically get on a $600 budget, and whether your sales team can keep up.

We work with two channels: Meta (Facebook and Instagram) and Google Ads. Meta creates demand — it shows the offer to someone who wasn't searching for you, and that's exactly where our case studies get a CPL from $1.5. Google catches demand that already exists: the person already needs the service and is googling it. The logic behind choosing between them is broken down in our comparison Meta Ads vs Google Ads.

For most small businesses, the starting point is Meta: faster testing of creatives and offers, a cheaper entry into the first leads. The terms of management and scope of work are on the Meta ads specialist services page. We bring in Google once there's stable search demand and you need to pick up a warmer audience.

It's a fit for businesses where a lead leads to a conversation or a visit: medicine and dentistry, beauty, fitness, auto, real estate, construction and B2B, recruiting, events, e-commerce. The question of "how to find clients for a business" comes down to arithmetic here: budget, CPL, conversion to sale. If those three numbers add up, client acquisition scales simply by increasing the budget.

It's not a fit if there's no one to handle the leads. Lead generation without proper handling is wasted budget: a lead in Meta lives for hours, not days. In the beauty salon case study, 3,100+ inquiries turned into 1,240 bookings precisely because 90% of conversations were handled in Direct, quickly and by script.

The second stop signal is a budget under $600/month. On a smaller amount, the algorithm can't gather enough data, creative testing drags on, and CPL spikes. In that case, it's better to start with an ad account audit and build up to a workable budget rather than spread the money too thin.

Launch takes a week. Day one covers the ad account audit and brief: product, margin, GEO, who buys, what's already been tested. Days 2–3 cover strategy, segments, creatives, and the landing destination. Days 4–5 cover launch and the first data. After that, a weekly report and a monthly strategy call.

The first month is the most work-intensive: we test hooks, audiences, and offers, and cut what's expensive. The first leads usually show up on day 1–3, and a steady flow stabilizes by day 14–30, once we've gathered enough data to optimize.

Ad management costs $450–700/month, depending on the scope of work and number of channels. One channel and one GEO sits closer to $450; Meta plus Google, several GEOs, or several campaign segments pushes it closer to $700. This covers everything in the service: strategy, creatives, setup, optimization, reports.

The ad budget is paid separately — starting at $600/month directly into the ad account. That money goes to Meta or Google, not to us. We don't take on budgets below $600: the algorithm doesn't get enough data, and the cost per lead becomes unpredictable.

Running the numbers for your case is simple: a $600 budget at a $2.5 CPL, like in the Auto Vibe case, comes out to roughly 240 leads a month. Plug in your own numbers in the lead calculator, and see the full list of work formats in services.

Dental clinic network, Kyiv, 3 locations. 10 months of work, $10,170 budget — 6,780 leads at a $1.5 CPL, 28% conversion into patients, 230% ROI. The key decision: separate campaigns for urgent care, planned treatment, and cosmetic dentistry, UTM tied into the CRM, and retargeting for site visitors. Details in dental marketing.

Medical devices, B2B, Europe. A 10-day test — 96 leads at a $1.95 CPL. This shows B2B works on Meta: a person makes the decision, not a "company," and a lead form with a specific offer collects contacts cheaper than most business owners expect.

Auto Vibe, Lviv and Ivano-Frankivsk. May–June 2025, a $1,639.02 budget — 632 leads at a $2.5 CPL against a target of 20 leads a day at up to $2.5. Reach of 214,412, $2.73 CPM, 1.69% CTR. More numbers in the case studies section.

4 years in performance marketing, 150+ completed projects, 40+ niches, and $200K+ in ad budget under management. GEOs covered: Ukraine, the US, Germany, Kazakhstan, Switzerland, Canada, and EU countries. We talk to business owners in numbers: CPL, lead count, ROAS, not "reach" and "engagement."

Founder Anton Tysiachnik runs projects together with the team, so decisions get made fast, without three layers of managers in between. If something isn't working, we show it in the report instead of covering it up with nice-looking charts.

Honesty about timelines and dependencies matters: ads generate leads as long as the budget runs — cut the budget, and the flow stops. That's why we calculate upfront the CPL and sales conversion rate at which management pays for itself, and agree on the numbers before launch, not after.