The calculator estimates a range of leads and qualified leads based on benchmarks from our real campaigns in 9 niches — not market averages. Pick your niche, then adjust the budget and average order value. We build an exact forecast for your ad account for free after an audit.
A benchmark, not a guarantee: the first month is ramp-up and creative testing, with a steady flow usually kicking in from week 2–4. InSync management is $450–700/mo, ad budget from $600.
| Niche | Cost per lead | Share of qualified leads | Case |
|---|---|---|---|
| Fitness and studios | $0.68 – $2.06 | 70–90% | FitnessBlitzz 🇰🇿 — 784 leads/mo at $2.06; fitness studio 🇰🇿 — 658 leads at $0.68 |
| Laser hair removal | $0.72 – $0.90 | 60–80% | Kharkiv — 215 leads at $0.72; Kyiv — 850 leads at $0.82 (LPG $0.90) |
| Beauty salon / massage | $1.50 – $3.60 | 50–80% | Salon 🇺🇦 — 3,100+ inquiries, 1,240 bookings in 9 months; Geneva 🇨🇭 — 231 leads at CHF 2.7 |
| Cosmetology / clinic | $3.00 – $6.60 | 50–70% | Aesthetic medicine 🇺🇦 — 318 inquiries at $3.6, 51 bookings; dental tourism — 32 inquiries at $6.59 |
| Auto: import & sourcing | $2.00 – $2.70 | 40–50% | Vibe Car 🇺🇦 — 4,263 leads, 45% qualified; Webcar — 675 leads at $2.6 |
| Construction, renovation, furniture | $0.80 – $2.80 | 40–60% | Thermal panels 🇰🇿 — 475 leads at $2.8; NaturBaldai 🇱🇹 — 47 leads at €0.80 |
| Education, courses, training | $1.30 – $2.63 | 60–90% | Corporate training 🇰🇿 — 65 leads at $2.63, 59 made it to the webinar |
| B2B services and products | $1.95 – $12.40 | 30–60% | Medical devices 🇪🇺 — 96 leads at $1.95; B2B gifts 🇨🇭 — 47 leads at $12.4 → 11 deals |
| Online store | $1.30 – $3.80 | 50–80% | Men's suits 🇰🇿 — 268 leads at $1.3; gift boxes — 296 purchases at $3.8 |
All the numbers come from real InSync campaigns: 4 years, 150+ projects, 40+ niches, Ukraine, the US, Germany, Switzerland, Kazakhstan, Canada. For more on the calculation, check our guides on lead price by niche, how to calculate ROAS, and how much Instagram ads cost.
It depends on the niche. In fitness, based on our cases, a lead costs $0.68–2.06, so $500 gets you roughly 240–730 leads. In cosmetology, leads are pricier — $3–6.6, which works out to 75–165 leads. The calculator above runs on exactly these benchmarks from real campaigns, with no guarantees.
Because lead price depends on the city, season, creatives, and landing page. We take the lower and upper bounds from our cases in that niche, so you see a realistic range instead of one nice-looking number. We put together an exact forecast after auditing your ad account.
The share of leads worth working with: someone from your city, with a real need and budget. In the Vibe Car case, 45% of 4,263 leads were qualified; in FitnessBlitzz, it was around 90%. That's why we show both the total number and the qualified number.
An ad budget from $600 a month, plus $450–700 for management. Smaller budgets don't give Meta's algorithm enough data to optimize, and the lead price ends up unstable.
No. It's a benchmark based on our campaigns in similar niches. The first month is ramp-up: testing creatives and letting the algorithm learn. A steady flow usually kicks in after 2–4 weeks. We give you an exact plan after a free audit.
A free ad account audit: where your budget is leaking, what lead price is realistic in your city, and where to start.
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