Google Ads setup and management for business.
Full-cycle PPC setup: search, Performance Max, remarketing, and end-to-end analytics. First launch in 5 business days, first leads in 1-3 days. Management $450-700/mo.
It's worth ordering Google Ads management when your product is already being searched for and you need leads fast and predictably. We set up PPC so the budget goes toward hot queries, not random impressions: search catches formed demand, Performance Max extends reach, remarketing brings back people who already visited the site. InSync is a Ukrainian performance agency with 4 years of experience, 150+ projects, and $200K+ of ad spend under management across 40+ niches.
What's included in PPC setup
Search campaigns
Performance Max
Remarketing
Analytics and conversions
Who Google Ads is for, and who Meta is for
The main criterion for choosing a channel is the state of demand. Google Ads catches demand that's already formed: the person is searching for a solution and types in a query. Meta creates demand: it shows ads to people who haven't searched yet. Often the strongest result comes from combining both channels.
| Criterion | Google Ads (demand formed) | Meta (demand forming) |
|---|---|---|
| State of demand | Person is already searching for the product | Person hasn't searched yet, but is a match |
| Lead type | Warm, closer to purchase | Colder, needs warming up |
| Best for | Services, B2B, repair, medicine, auto | Impulse purchases, new products, content |
| Lead speed | First 1-3 days after launch | First days, stability by day 14-30 |
| Cost per contact | Higher rate, but warmer traffic | Lower, but needs a longer path |
If your product is actively being googled, start with Google. If demand still needs to be created, combine it with Meta targeting, as we do for restaurants and beauty salons. At the audit we'll tell you honestly which channel will pay off in your niche and region.
How we launch Google Ads in 5 days
We break down your business and goal
Keywords, creatives, landing page
Setup and go-live
Reports and scaling
Why order Google Ads from InSync
We don't invent separate "Google-only" metrics — instead, we show the agency's real performance experience across niches. Over 4 years we've managed over $200K in ad spend across 40+ niches: restaurants, beauty, auto, B2B construction, medical devices, fitness. We bring this same approach — hot demand, clean analytics, weekly optimization — into PPC.
Thermal panel insulation — 475 leads
Medical devices — 96 leads from the test
Vibe Car — 4263 leads
More results are in the case studies section. The agency's founder, Anton Tysiachnik, personally leads strategy for client accounts.
How much does Google Ads management cost
Google Ads management costs $450-700/mo depending on the scope of work and number of channels. That's the agency fee for strategy, setup, weekly optimization, and reporting. The ad spend for impressions is paid separately — starting at a minimum of $600/mo. We give you the exact figure for your goal and region after a free audit, not a generic price list guessed blind.
Frequently asked questions about Google Ads
How much does Google Ads management cost?
Google Ads management at InSync costs $450-700/mo depending on the scope of work and number of channels. This is the agency fee for strategy, setup, optimization, and reporting. Ad spend on impressions is paid separately — starting from $600/mo. We name the exact amount after a free audit.
How is Google Ads different from advertising on Meta?
Google Ads catches demand that's already formed: a person is already searching for a product or service and types in a query. Meta creates demand: it shows ads to people who haven't searched yet but match by interests. Google gives you a warmer lead and a shorter path to purchase, Meta gives you wider reach and a lower cost per contact.
How many days until the first leads come in from Google Ads?
We do the first launch in 5 business days: audit, strategy, landing page, campaign setup. First leads usually come in the first 1-3 days after launch, since search campaigns immediately catch active demand. A steady flow and predictable lead cost kick in around day 14-30 once the algorithm has learned.
What's the minimum budget needed for Google Ads?
The minimum ad budget is from $600/mo, separate from the management fee. For search campaigns, the amount depends on the niche and cost per click: in competitive verticals the click is more expensive, so the entry threshold is higher. During the audit we calculate a realistic budget for your goal and region, so you don't burn money on blind tests.
What's included in full-service Google Ads management?
Management includes strategy, keyword research, setup of search campaigns, Performance Max and remarketing, ad copywriting, connecting analytics and conversion tracking, weekly bid and negative keyword optimization, weekly reports, and a monthly strategy call. If needed, we build or refine the landing page.
Is Google Ads right for my business?
Google Ads works best where demand is already formed: services, B2B, e-commerce, local business, repair, medicine, auto. If people are already googling your product, search will bring warm leads. If demand still needs to be created, we combine Google with Meta. Over 4 years we've run ads in 40+ niches, and at the audit we'll tell you honestly whether the channel will pay off.
Let's launch Google Ads that brings in leads.
Free audit: we'll look at your account or market, work out the budget, and show you where your existing demand is. No obligations.